Marketing news

Study Shows Facebook and Twitter Influence ecommerce - 28 Jul 10

A Gartner study of social networks influence on purchasing decisions finds they have become important shopping tools for both retailers and consumers. Social networks like Facebook and Twitter are increasingly emerging as important shopping tools for both retailers and shoppers, according to two new reports issued Tuesday.

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Steve Jobs Named Media 100's Number One. - 21 Jul 10 Chief executive of Apple, Steve Jobs has been named by The Guardian as the most powerful person in media.	Netgear Shows Off New Sexy Design - 09 Jul 10 The concept of a home storage appliance is not exactly a sexy topic, but Netgear hopes its latest products will help change that.
Multichannel Customer Behaviour at HOF - 07 Jul 10 Department store House of Fraser is responding to customer demand by launching new multichannel services. The retailer has set itself the target of generating 15% of its revenues from the internet within three years.	LG Names Mobile Marketing Chief - 30 Jun 10 LG Electronics has appointed Dan Walsh as head of marketing for mobile, ahead of a multimillion-pound drive to promote its latest handset.